Visions for future mobility solutions often contain expressions such as “mobility must be available and affordable for all” and “accessible to all”. This paper discusses who “all” is, what “all” should be able to reach and how future mobility concepts, represented by automated shuttles, address “all”. First, aspects to consider when discussing “mobility for all” are identified. Based on a benchmarking of sites with automated shuttles services, and a stakeholder workshop involving cities - the paper analyses coverage of “for all” aspects in shuttle initiative ambitions, objectives, target groups, and underlying driving forces among the involved cities and regions. Results indicate that explorative objectives, focusing vehicles and technology, dominate among existing shuttle initiatives. Less is done on services to simplify usage. Diving forces coupled to “for all” are not in majority. The paper concludes with recommendations for factors to consider when addressing mobility “for all” by automated shuttle services.