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The persuasive effects of packaging claims, packaging color and packaging texture
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-0419-8654
2017 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
2017.
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Business Administration
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URN: urn:nbn:se:hj:diva-54572OAI: oai:DiVA.org:hj-54572DiVA, id: diva2:1591704
Conference
12th Global Brand Conference, Kalmar, Sweden
Available from: 2021-09-07 Created: 2021-09-07 Last updated: 2021-09-07Bibliographically approved

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Aagerup, Ulf
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CiteExportLink to record
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  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • Other locale
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