Segregation is frequently described as a consequence of the global restructuring of social, economic, and political expansions in which multicultural cities, like Malmö, become part of them. This study aims to highlight how visions of housing segregation and exclusion in the city of Malmö has been represented in the local policy documents (Master Plans) through the last three decades and to understand how a newly emerged glocal actor, known as BID Malmö, have impacted the urban governance in the city. In order to investigate these developments, this study applies two analytical frameworks. In terms of policy analysis, it employs a what’s the problem represented to be? (WPR) approach and for the conceptualization of BID Malmö applies the theory of the Global City. Policy analysis shows that urban segregation has been persistent in the city of Malmö through the last three decades, however the representation of problem has shifted vibrantly from placing citizens as the main cause of housing segregation during 1990s to an arena that includes contingent processes and practices that need to be tackled. Policy analysis also shows that Malmö municipality, through shifting the burden of responsibility, now promotes partnership between public and private actors to reduce exclusion based on specific district needs. Moreover, this study argues that the city of Malmö, because of the cross-border network of global cities, is now a space where one can identify formation of new types of global politics of place where informal political actors are emerging and can actually impact the urban governance. Finally, this study maintains that the city of Malmö, along with its newly emerged glocalized actor, fit into the theory of the Global City, by Saskia Sassen. Therefore, this study has also a deductive qualitative analysis.