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Customer and Worker Discrimination against Gay and Lesbian Business Owners: A Web-Based Experiment among Students in Sweden
Linköping University, Sweden.
Linnaeus University, School of Business and Economics, Department of Economics and Statistics. Research Institute of Industrial Economics (IFN), Sweden. (Demographic change and the public sector)
2022 (English)In: Journal of Homosexuality, ISSN 0091-8369, E-ISSN 1540-3602, Vol. 69, no 9, p. 1621-1630Article in journal (Refereed) Published
Sustainable development
SDG 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, SDG 5: Achieve gender equality and empower all women and girls
Abstract [en]

We examined customer and worker discrimination against gay and lesbian business owners using a web-based experiment conducted at a Swedish university campus. Participants (N = 1,406) were presented with a prospective restaurant establishment on the campus. They then stated whether they would be positive to such an establishment, whether they would be interested in working at the restaurant, and what their reservation wage would be if they were interested in the job. Owners’ sexual orientation was randomized across participants. Results showed that participants were less positive to a restaurant opening if the owners were lesbians, and they were less interested in an available job if the owners were gay. The participants had higher reservation wages if the owners were lesbians. In fact, the participants increased their wage demands when the number of women among the owners increased. Our study underlines that gay and lesbian people face various inequalities in society.

Place, publisher, year, edition, pages
Taylor & Francis, 2022. Vol. 69, no 9, p. 1621-1630
Keywords [en]
sexual orientation, self-employment, discrimination, worker, gay, lesbian, customer
National Category
Economics
Research subject
Economy, Economics
Identifiers
URN: urn:nbn:se:lnu:diva-99028DOI: 10.1080/00918369.2021.1919478ISI: 000642536100001PubMedID: 33886440Scopus ID: 2-s2.0-85104751657OAI: oai:DiVA.org:lnu-99028DiVA, id: diva2:1502815
Available from: 2020-11-22 Created: 2020-11-22 Last updated: 2022-12-16Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf