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Mapping the types of business experimentation in creating sustainable value: A case study of cleantech start-ups
Department of Business Development and Technology, School of Business and Social Sciences, Aarhus University, Aarhus, Denmark.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0003-4007-5341
Department of Industrial Engineering & Management, Faculty of Management & Business, Tampere University, Tampere, Finland.
2021 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 279, article id 123182Article in journal (Refereed) Published
Sustainable development
Sustainable Development
Abstract [en]

In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 279, article id 123182
Keywords [en]
business experimentation, sustainable value creation, sustainable entrepreneurship, start-up, cleantech
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-50195DOI: 10.1016/j.jclepro.2020.123182ISI: 000613139700005Scopus ID: 2-s2.0-85089808603Local ID: ;intsam;1457699OAI: oai:DiVA.org:hj-50195DiVA, id: diva2:1457699
Available from: 2020-08-12 Created: 2020-08-12 Last updated: 2021-03-11Bibliographically approved

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CiteExportLink to record
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