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Customer discrimination in the fast food market?: Experimental evidence from a Swedish University campus
Linköping university, Sweden.
Linnaeus University, School of Business and Economics, Department of Economics and Statistics. Research Institute of Industrial Economics, Sweden. (Demographic change and the public sector)
2020 (English)In: Migration Letters, ISSN 1741-8984, E-ISSN 1741-8992, Vol. 17, no 6, p. 813-824Article in journal (Refereed) Published
Abstract [en]

This paper presents the results of a study that examined customer discrimination against fictitious male and female food truck owners with Arabic-sounding names on a Swedish university campus. In a web-based experiment, students (N = 1,406) were asked, in a market survey setting, whether they thought it was a good idea that a food truck was establishing on their campus and of their willingness to pay for a typical food truck meal. Four names-male and female Swedish-sounding names and male and female Arabic-sounding names-were randomly assigned to food trucks. We found no evidence of customer discrimination against food truck owners with Arabic-sounding names. Participants were slightly more positive to a food truck establishment run by a male with an Arabic-sounding name than a male with a Swedish-sounding name.Keywords

Place, publisher, year, edition, pages
Transnational Press London , 2020. Vol. 17, no 6, p. 813-824
National Category
Other Social Sciences
Research subject
Economy, Economics
Identifiers
URN: urn:nbn:se:lnu:diva-96673DOI: 10.33182/ml.v17i6.873ISI: 000600525600005Scopus ID: 2-s2.0-85097624099OAI: oai:DiVA.org:lnu-96673DiVA, id: diva2:1445347
Available from: 2020-06-22 Created: 2020-06-22 Last updated: 2021-05-06Bibliographically approved

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Hammarstedt, Mats
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf