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Algorithmic and Ethical Aspects of Recommender Systems in e-Commerce
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).ORCID iD: 0000-0002-9767-5324
2018 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Recommender systems have become an integral part of virtually every e-commerce application on the web. These systems enable users to quickly discover relevant products, at the same time increasing business value. Over the past decades, recommender systems have been modeled using numerous machine learning techniques. However, the adoptability of these models by commercial applications remains unclear. We assess the receptiveness of the industrial sector to algorithmic contributions of the research community by surveying more than 30 e-commerce platforms, and experimenting with various recommenders on proprietary e-commerce datasets. Another overlooked but important factor that complicates the design and use of recommender systems is their ethical implications. We identify and summarize these issues in our ethical recommendation framework, which also enables users to control sensitive moral aspects of recommendations via the proposed “ethical toolbox”. The feasibility of this tool is supported by the results of our user study. Because of moral implications associated with user profiling, we investigate algorithms capable of generating user-agnostic recommendations. We propose an ensemble learning scheme based on Thompson Sampling bandit policy, which models arms as base recommendation functions. We show how to adapt this algorithm to realistic situations when neither arm availability nor reward stationarity is guaranteed.

Place, publisher, year, edition, pages
Malmö university, Faculty of Technology and Society , 2018. , p. 168
Series
Studies in Computer Science ; 4
Keywords [en]
recommender systems, e-commerce, recommendation ethics, collaborative filtering, thompson sampling, multi-arm bandits, reinforcement learning
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mau:diva-7792DOI: 10.24834/2043/24268Local ID: 24268ISBN: 978-91-7104-900-1 (print)ISBN: 978-91-7104-901-8 (electronic)OAI: oai:DiVA.org:mau-7792DiVA, id: diva2:1404733
Presentation
2018-03-16, NIB:0E07, 13:00 (English)
Opponent
Available from: 2020-02-28 Created: 2020-02-28 Last updated: 2024-02-23Bibliographically approved
List of papers
1. Comparative Evaluation of Top-N Recommenders in e-Commerce: an Industrial Perspective
Open this publication in new window or tab >>Comparative Evaluation of Top-N Recommenders in e-Commerce: an Industrial Perspective
2015 (English)In: Proceedings: 2015 IEEE 14th International Conference on Machine Learning and Applications, ICMLA 2015, IEEE, 2015, p. 1024-1031Conference paper, Published paper (Refereed)
Abstract [en]

We experiment on two real e-commerce datasets and survey more than 30 popular e-commerce platforms to reveal what methods work best for product recommendations in industrial settings. Despite recent academic advances in the field, we observe that simple methods such as best-seller lists dominate deployed recommendation engines in e-commerce. We find our empirical findings to be well-aligned with those of the survey, where in both cases simple personalized recommenders achieve higher ranking than more advanced techniques. We also compare the traditional random evaluation protocol to our proposed chronological sampling method, which can be used for determining the optimal time-span of the training history for optimizing the performance of algorithms. This performance is also affected by a proper hyperparameter tuning, for which we propose golden section search as a fast alternative to other optimization techniques.

Place, publisher, year, edition, pages
IEEE, 2015
Keywords
recommender systems, recommenations, collaborative filtering, e-commerce, recommender systems survey, matrix factorization, golden section search, evaluation of recommender systems
National Category
Engineering and Technology
Identifiers
urn:nbn:se:mau:diva-16746 (URN)10.1109/ICMLA.2015.183 (DOI)000380483600179 ()2-s2.0-84969700034 (Scopus ID)19943 (Local ID)19943 (Archive number)19943 (OAI)
Conference
14th IEEE International Conference on Machine Learning and Applications, Miami, Florida, USA (December 9-11, 2015)
Available from: 2020-03-30 Created: 2020-03-30 Last updated: 2024-02-05Bibliographically approved
2. Ensemble Recommendations via Thompson Sampling: an Experimental Study within e-Commerce
Open this publication in new window or tab >>Ensemble Recommendations via Thompson Sampling: an Experimental Study within e-Commerce
2018 (English)In: Proceeding IUI '18 23rd International Conference on Intelligent User Interfaces, ACM Digital Library, 2018, p. 19-29Conference paper, Published paper (Refereed)
Abstract [en]

This work presents an extension of Thompson Sampling bandit policy for orchestrating the collection of base recommendation algorithms for e-commerce. We focus on the problem of item-to-item recommendations, for which multiple behavioral and attribute-based predictors are provided to an ensemble learner. We show how to adapt Thompson Sampling to realistic situations when neither action availability nor reward stationarity is guaranteed. Furthermore, we investigate the effects of priming the sampler with pre-set parameters of reward probability distributions by utilizing the product catalog and/or event history, when such information is available. We report our experimental results based on the analysis of three real-world e-commerce datasets.

Place, publisher, year, edition, pages
ACM Digital Library, 2018
Keywords
recommender system, e-commerce, thompson sampling
National Category
Engineering and Technology
Identifiers
urn:nbn:se:mau:diva-12346 (URN)10.1145/3172944.3172967 (DOI)000458192600005 ()2-s2.0-85045442051 (Scopus ID)27340 (Local ID)27340 (Archive number)27340 (OAI)
Conference
23rd Intetnational Conference on Intelligent User Interface (IUI23), Tokyo, Japan (March 7-11, 2018)
Available from: 2020-02-29 Created: 2020-02-29 Last updated: 2024-06-17Bibliographically approved
3. Towards an Ethical Recommendation Framework
Open this publication in new window or tab >>Towards an Ethical Recommendation Framework
2017 (English)In: Conference Proceedings 11 th IEEE International Conference on Research Challenges in Information Science, IEEE, 2017, p. 211-220Conference paper, Published paper (Refereed)
Abstract [en]

The goal of our study is to provide a holistic view on various ethical challenges that complicate the design and use of recommender systems (RS). Our findings materialize into an ethical recommendation framework, which maps RS development stages to the corresponding ethical concerns, and further down to known solutions and the proposed user-adjustable controls. The need for such a framework is dictated by the apparent lack of research in this particular direction and the severity of consequences stemming from the neglect of the code of ethics in recommendations. The framework aims to aid RS practitioners in staying ethically alert while taking morally charged design decisions. At the same time, it would give users the desired control over the sensitive moral aspects of recommendations via the proposed “ethical toolbox”. The idea is embraced by the participants of our feasibility study.

Place, publisher, year, edition, pages
IEEE, 2017
Series
International Conference on Research Challenges in Information Science, ISSN 2151-1357
Keywords
recommendation ethics, recommender systems, ethics
National Category
Engineering and Technology
Identifiers
urn:nbn:se:mau:diva-12584 (URN)10.1109/RCIS.2017.7956539 (DOI)000413085800023 ()2-s2.0-85024478828 (Scopus ID)23023 (Local ID)978-1-5090-5476-3 (ISBN)23023 (Archive number)23023 (OAI)
Conference
IEEE 11th International Conference on Research Challenges in Information Science (RCIS), Brighton, UK (2017)
Available from: 2020-02-29 Created: 2020-02-29 Last updated: 2025-02-04Bibliographically approved

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Citation style
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