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"It has not been the path for the faint-hearted!": A study on conceptual metaphors in presidential inaugural addresses.
Stockholm University, Faculty of Humanities, Department of English.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The tradition of presidential inaugural addresses in the United States of America dates back to 1732 and George Washington. Well known is the complex, and many times abstract issues the politicians handle in their speeches. To reach their audience and create understanding for the people, who are not as familiar with political issues, politicians use rhetorical techniques. The usages of conceptual metaphors are one of them, which is the topic of this study. In this study inaugural addresses by Bill Clinton, George W. Bush, Barack Obama and Donald Trump will be analyzed through conceptual metaphors theory, this in order to explore the usage and function of conceptual metaphors in these particular speeches. Focus will be on three different conceptual domains, Person-, war- and journey domain and through metaphorical expressions conceptualized by these domains. The conclusion drawn by the study is that conceptual metaphors are being used in these inaugural speeches to create a greater understanding for the audience. It is also possible to draw the conclusion that the conceptual metaphors function as a means for persuasion of ideologies and justification for action and goals made by the Administration. 

Place, publisher, year, edition, pages
2019. , p. 40
Keywords [en]
Conceptual metaphors, American presidential inaugural addresses, metaphorical functions, conceptual metaphor theory
National Category
General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:su:diva-178059OAI: oai:DiVA.org:su-178059DiVA, id: diva2:1386379
Available from: 2020-02-09 Created: 2020-01-17 Last updated: 2020-02-09Bibliographically approved

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