Digitala Vetenskapliga Arkivet

Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
#MeToo: A case study of #sistabriefen
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. The analysis incorporates The Logic of Connective Action by Bennett and Segerberg (2012), and two complementary Social Identity Perspectives; Social Identity Theory and Self-Categorization Theory (Hogg & Terry, 2001; Hogg & Reid, 2006). The study consisted of 23 interview participants, and a qualitative content analysis over the course of five months. This research assesses how members are motivated to participate in the #sistabriefen group, how they identify themselves within the group, and how the group features affect members’ involvement. The findings of the research indicated that digital social movements have the potential to effectively mobilize social change.

Place, publisher, year, edition, pages
2018. , p. 118
Keywords [en]
Hashtag Feminism, Hashtag Activism, Safe Spaces, Digital Social Movements, Connective Action
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-353873OAI: oai:DiVA.org:uu-353873DiVA, id: diva2:1219619
Subject / course
Digital Media
Supervisors
Examiners
Available from: 2018-06-26 Created: 2018-06-17 Last updated: 2018-06-26Bibliographically approved

Open Access in DiVA

fulltext(888 kB)2920 downloads
File information
File name FULLTEXT01.pdfFile size 888 kBChecksum SHA-512
0185396ea66d50d08cb589fa99891068a1aa77e31949722244387cfcd2efca2f0bf6f2a65ab67c5244a346009049c7b43cb7e3e10b2a87fabb9aacb6c3f7662a
Type fulltextMimetype application/pdf

By organisation
Department of Informatics and Media
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 2930 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2483 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf