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Gamified in-store shopping: A field experiment integrating gamification with location based services
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0001-9559-8700
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0001-8278-1442
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0001-8102-8168
2016 (English)In: 23rd Recent Advances in Retailing & Services Science Conference, July 11-14, 2016, Edinburgh, Scotland: Book of abstracts / [ed] S. Rasouli & H.J.P. Timmermans, Eindhoven: Technische Universiteit Eindhoven, 2016Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Eindhoven: Technische Universiteit Eindhoven, 2016.
National Category
Business Administration
Research subject
Business Administration; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-63958OAI: oai:DiVA.org:kau-63958DiVA, id: diva2:1144215
Conference
23rd Recent Advances in Retailing & Services Science Conference, July 11-14, 2016, Edinburgh, Scotland
Available from: 2017-09-25 Created: 2017-09-25 Last updated: 2019-07-17Bibliographically approved

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sammanfattning(223 kB)2 downloads
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a1007085a92255d1cf12a481ae37e14cdc0da0ea146729fd720949c257a31bcd2509c002f9d221c49acd92d27db1bc17fe33fe9f0b96e9970384258412de2bb0
Type summaryMimetype application/pdf

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Högberg, JohanOlsson, MarcusGustafsson, AndersWästlund, Erik
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CiteExportLink to record
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Citation style
  • apa
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  • Other style
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Language
  • de-DE
  • en-GB
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Output format
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