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Hur maskulin är Donald Trump?: En jämförande diskursanalys av hur Donald Trumps maskulinitet(er) framställs på The New York Times, The Guardian & Aftonbladets hemsidor
Umeå University, Faculty of Arts, Department of culture and media studies.
2017 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
How masculine is Donald Trump? : A comparative discourse analysis of how Donald Trumps masculinities are portrayed on The New York Times, The Guardian & Aftonbladets webpages (English)
Abstract [en]

Title: How masculine is Donald Trump? – A comparative discourse analysis of how Donald Trumps masculinities are portrayed on The New York Times, The Guardian & Aftonbladets webpages

The aim of this essay is to compare how Donald Trumps masculinities are portrayed in the news reporting by The New York Times, The Guardian and Aftonbladets webpages. The time period of the study capture Donald Trump before he was elected as president, after the election and then as the position as incumbent president to grasp one more dimension of his masculine identity throw different time periods and capture his subject position in the news reporting.

The method that is used to examine this issue is Laclau and Mouffes discourse theory that work as a combination of discourse analysis as a method of analyzing the news text and locate different discourses. As well as in combination with theories about masculinities and previous studies about former presidents, macho culture and hegemonic masculinities.

The result show Donald Trump with different masculine identities through both time and media channel. Donald Trump has first been seen as a masculine joke, a stunt like one of the Jackass-gang would pull in the TV-series. A man that is not afraid to take the challenge and run for president even if the odds are well against him, he represent a masculine crisis.

Later on he take the form of a business man that hopefully will ”not” run USA like his worldwide affairs, fast and unpredictable. The latest chapter portray Donald Trump as a fearless president that do whatever he want in policy making and the media is afraid of what will happen to the world order. From a former identity of a ”business rockstar” that does what he wants with females and worldwide affairs to become one of the most fearsome manly leader of the western civilication. Alongside with the theory of masculinities Donald Trump try to defend the hegemonic masculinity of politics and business leders by playing on a possible ”mancard” like Ronald Reagan back in the 80 ́s, by reaching out to the industry workers that mostly are men and defending there chances of labour – when the society evolved form industrial to a more service economic society with women competing alongside men about workplace.

The slogan ”America First” would rather be ”Masculinity First”, ”Make America Masculine Again” would be the text on the caps 

Place, publisher, year, edition, pages
2017. , p. 41
Keywords [en]
Discourse theory, Laclau och Mouffe, Masculinities, Identity, Representation, Donald Trump
Keywords [sv]
Diskursteori, Laclau och Mouffe, Maskuliniteter, Identiteter, Representationer, Donald Trump
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-138328OAI: oai:DiVA.org:umu-138328DiVA, id: diva2:1134582
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Available from: 2017-08-21 Created: 2017-08-21 Last updated: 2017-08-21Bibliographically approved

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