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Smokeless tobacco – snus: critique of usage pattern & influencing factors
Högskolan i Borås, Akademin för textil, teknik och ekonomi.
2012 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

As the global market place becomes more integrated and tensed, there is a shift from thetraditional marketing whereby attention is given solely to the sale of a product to a morecustomer-based marketing. Customer involvement in the processing of a product is thehighlight of this phenomenon. By this their needs and preferences for a product are welladdressed and base on this management can make effective decisions. Customer usagepattern and its influencing factors have become a key for business decision-making.Customer based notion is well known by its effective result in any kind of product. Theycould help businesses to manage, to adjust strategies to better match with the customersexpectations in existing markets. And to enter new markets, where the companies haveno historical databases of the local customers, the Snus usage pattern and its influencingfactors in previous growth markets are helpful to make use of.The motivation of this thesis therefore, is to find out the usage pattern and the influencingfactors of snus (smokeless tobacco) in its growth market such as Sweden and the UnitedStates where until recently gaining popularity. This thesis will make use of relatedtheories, previous studies on snus and behavioral pattern, influencing factors andobservation in Sweden and in the United States. The findings of this thesis and theinfluencing factors on snus usage behavior could be reference guidelines for decisionmakers in the tobacco industry in already existing snus markets and potential markets forthe product in places such as Vietnam and other parts of world. Aside these, the findingswill be helpful in managing tobacco companies in general and snus in particular inexisting markets.

Ort, förlag, år, upplaga, sidor
2012. , s. 42
Nyckelord [en]
Smokeless tobacco, snus, usage behavior pattern, influencing factors
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hb:diva-8380OAI: oai:DiVA.org:hb-8380DiVA, id: diva2:892031
Ämne / kurs
Företagsekonomi
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2016-01-12 Skapad: 2016-01-08 Senast uppdaterad: 2016-01-12Bibliografiskt granskad

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Akademin för textil, teknik och ekonomi
Företagsekonomi

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