Digitala Vetenskapliga Arkivet

Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
När vi två blir en: relations- och nätverksbyggande i musikbranschen
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
2014 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

The purpose of this paper is to investigate and analyze the importance of networking and relationships in the music industry. We also want to see whether these factors have any impact on the Swedish music exports.

These musings have led to the formulation of the following question;

 

-          How can the musiclabels in the music industry make use of networks and relationships to strengthen the Swedish music exports to the U.S. and make it more efficient?

 

The essay is written with a qualitative method with an abductive perspective. That’s because our research question has demanded that we get a deeper view of the subject to be able to answer it.

The empirical data is collected through telephone or email interviews. Our interviews have been implemented with people who have the knowledge about and are well versed in the industry.

 

From the theoretical and empirical analysis, some patterns have emerged. The results show that relationships are very important for the various actors in the music industry and most relationships are based on friendships that go back way in time. The networks that exist are informal, but we would like to point out that there are formal networks, in the form of interest- and membership-organizations. Musiksverige that will be presented in the text further on and has a prominent role in this paper is an example of one of those organizations. Trust and commitment is important in the music industry and that is why we belive the actors usually choose to form businessrelationships with old friends or family.

Throughout the research we have found that the industry would benefit from a more transparent and structured collaboration, but they are required to communicate with each other and not just to different organizations. A more developed co-opetition would also make the industry more efficient. 

Ort, förlag, år, upplaga, sidor
2014. , s. 57
Nyckelord [sv]
Musikindustri, Nätverk, Relationer, Export, Co-opetition
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-33010OAI: oai:DiVA.org:lnu-33010DiVA, id: diva2:706020
Ämne / kurs
Företagsekonomi - Marknadsföring
Utbildningsprogram
Music & Event Management, 180 hp
Handledare
Examinatorer
Tillgänglig från: 2014-03-19 Skapad: 2014-03-18 Senast uppdaterad: 2014-03-19Bibliografiskt granskad

Open Access i DiVA

När vi två blir en - relations- och nätverksbyggande i musikbranschen.(804 kB)604 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 804 kBChecksumma SHA-512
bed70a2bee86c667a2ccf9942fdc3c712e8455c40dd4037b7197418285dcb10b75114bf211d979189fa46b833bc546d87135d816ce10cbbae1dfc4cffac7817a
Typ fulltextMimetyp application/pdf

Av organisationen
Institutionen för marknadsföring (MF)
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 604 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 529 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf