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Is Fair Trade a fair tool for implementing CSR in different contexts?
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
2011 (Engelska)Konferensbidrag, Enbart muntlig presentation (Refereegranskat)
Abstract [en]

The paper is based on a study of how a Swedish Fair Trade textile company interplays with other organizations such as business customers, Fair Trade suppliers in India and NGOs and how they act for changing the situation in India regarding to social and environmental issues. The paper discusses how the idea of Fair Trade is interpreted by the actors and how they translate Fair Trade into practical actions in relation to the contexts of Sweden and India. The study shows that the diffusion and translation process of Fair Trade and sustainability issues in India is dependent on actions driven by the actors’ contextualized values and norms. The Swedish actors focus on Western management models such as standards and certifications since they see control and legitimacy as important. The Indian Fair Trade supplier adapts to the standards and certifications and utilizes them for making business outside India. This adaption could also been seen as postcolonial coercive forces that maintain asymmetrical power relations when Swedish and European customers also make their own controls of the suppliers compliance to the CSR standards. A Fair Trade paradox could be seen as the Swedish Fair Trade companies in the Indian context are forced to make business in the profit maximizing logic, a logic that they as change agents for Fair Trade try to change due to its utilization of workers.

Ort, förlag, år, upplaga, sidor
2011.
Nyckelord [en]
Fair Trade, Sustainable development, institutionalism, context, postcolonialism, legitimacy, control, standardization
Nationell ämneskategori
Samhällsvetenskap
Forskningsämne
industriell ekonomi och organisation
Identifikatorer
URN: urn:nbn:se:mdh:diva-14707OAI: oai:DiVA.org:mdh-14707DiVA, id: diva2:532554
Konferens
27th EGOS Colloquium, July 7-9, Gothenburg, Sweden, Theme 16: Critical Perspectives on Management Ethics and Corporate Social Responsibility.
Projekt
Organisering av Samhällsentreprenörskap i SverigeTillgänglig från: 2012-06-13 Skapad: 2012-06-11 Senast uppdaterad: 2012-06-13Bibliografiskt granskad

Open Access i DiVA

Schwartz, 2011, EGOS(127 kB)1143 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 127 kBChecksumma SHA-512
65f75bfa5da0092c7a59b0551f15038e1bc5fa5d21af9317ba4b2b0c05927775c7297f7f80594615ca609523879ee5c2a9c78f33bc1073a918a64d2112f91af1
Typ fulltextMimetyp application/pdf

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Schwartz, Birgitta
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Akademin för hållbar samhälls- och teknikutveckling
Samhällsvetenskap

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Totalt: 1143 nedladdningar
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