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Blogs - A forum that can't be ignored
Linnéuniversitetet, Fakultetsnämnden för ekonomi och design, Ekonomihögskolan, ELNU.
Linnéuniversitetet, Fakultetsnämnden för ekonomi och design, Ekonomihögskolan, ELNU.
2012 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

In today’s society, social media has become a part of many people’s everyday life. Social media can be seen as a new phenomenon with millions of daily users all over the world. Social media can further be defined as a forum where people are able to communicate and interact with each other.

This bachelor thesis is based on the social media phenomena; blogs- a forum that cannot be ignored. Internet is today commonly used as an information source, the question is if blogs work in the same way and what influence do blogs have over its receivers? This created the purpose of the research; to describe to what degree consumers are getting influenced over what is being negotiated in blogs. The purpose will be answered with help of a research question; what type of influence do blogs have over consumers? Which further are complemented with three hypotheses.

In this research a theoretical framework is presented with the theories; brand image, social media, blogs, word of mouth and opinion leader. To gain empirical evidence and to be able to answer the purpose of the research a quantitative method approach has been performed and the empirical findings where done though a questionnaire. Which was further analyzed, with help from the statistical data program SPSS.

The conclusion of the research has developed knowledge in the area, blog and moreover to which degree the forum influences its consumers. It could be established that blog have an impact and a relationship to the variables, brand image, word of mouth and opinion leader.

Ort, förlag, år, upplaga, sidor
2012. , s. 82
Nyckelord [en]
Social Media, Blogs, Brand Image, Word of mouth, Opinion Leader
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
URN: urn:nbn:se:lnu:diva-19238OAI: oai:DiVA.org:lnu-19238DiVA, id: diva2:530170
Ämne / kurs
Företagsekonomi - Marknadsföring
Utbildningsprogram
Marknadsföringsprogrammet, 180 hp
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2012-06-14 Skapad: 2012-06-01 Senast uppdaterad: 2012-06-14Bibliografiskt granskad

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fulltext(2694 kB)473 nedladdningar
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Jönsson, JohannaPeters, Sofie
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Ekonomihögskolan, ELNU
Ekonomi och näringsliv

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