Abstract
Narrative has a big impact on movies, tv-shows, books and art. But does narrative always matter? This paper is about narratives and its importance on the webpage called YouTube. Thru our research we wanted to find an answer to the question: if narrative storytelling is a part of making a video on YouTube successful. We used ten videos from YouTube that was popular in June 2011. There were only four videos out of ten that we classed as being narrative using models. But during our interviews with the informants it turned out that their favorite videos out of the ten were the ones we classed as having no narrative. In fact the video that the informants liked the least were one of the videos we said was narrative. Because of the data we got during our survey and interviews and YouTube having millions of videos, we found it difficult to say how big impact narrative really has on YouTube videos.