Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The intention of clearance sales: A comparison between consumers and retailers in a volatile business environment
Högskolan i Borås, Institutionen Textilhögskolan.
Högskolan i Borås, Institutionen Textilhögskolan.
2012 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
Abstract [en]

Low prices in textile fabrics are a phenomenon that can be traced back for centuries. In 2011 a new record was set when 37.7 percent of all items in the fashion commerce were sold at a discounted price. Retailers today on the Swedish market have taught the consumers a new consumption behavior due to the constant flow of new products. It has become difficult to increase a price of a product due to globalization and the hard competition it brings. Economies of scale have made it possible for retail chains to offer products with low prices. Because of the fluctuated demand among consumers today clearance sales have become a natural part of a company’s business strategy. The purpose of the thesis is to define if companies use clearance sales as a strategy in today’s volatile business world and to compare retailers’ approaches with consumers’ attitudes towards clearance sales. This study questions whether clearance sales are necessary today. The purpose is also to clarify if clearance sales can be limited by several factors and how companies will manage clearance sales in the future. The methodology used in this thesis is an inductive approach together with a qualitative and a quantitative research strategy. A case study including interviews with seven different retailers and a survey with 100 participating consumers have been accomplished. The authors of this thesis could not discover a strategy how clearance sales are managed among the participating retailers. They claimed that clearance sales are necessary and that it is a result of faulty forecasting and a decreased willingness to buy among consumers due to the volatile business world. A speeded up system with more collections each year stresses and forces retailers to purchase more products that cannot be sold at regular prices, which in the end lead to even more clearance sales. Clearance sales affect the companies differently depending on their retail construction. The authors have noticed a shift in the society where consumers’ willingness to buy has decreased due to a rise in environmental thinking. Meanwhile, companies are still using clearance sales as a tool with the purpose to attract consumer to low prices. However the authors claim that clearance sales have lost its function. Companies are realizing that they need to understand their consumers and their market so that their forecasts are more correct and thereby they will have less unsold products that will end up at clearance sales.

Ort, förlag, år, upplaga, sidor
University of Borås/Swedish School of Textiles , 2012.
Serie
Magisteruppsats ; 2012.9.4
Nyckelord [en]
clearance sales, comparison, retail, consumption, sustainability
Nationell ämneskategori
Design
Identifikatorer
URN: urn:nbn:se:hb:diva-16814Lokalt ID: 2320/11360OAI: oai:DiVA.org:hb-16814DiVA, id: diva2:1308703
Anmärkning
Program: Master programme in Applied Textile ManagementTillgänglig från: 2019-04-30 Skapad: 2019-04-30

Open Access i DiVA

fulltext(1574 kB)95 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 1574 kBChecksumma SHA-512
12f39c720f432d8349ea76d811bb9282f4481aa355b50022ce09fb2e2ba54f35d9aaab101cf25788652db632831eace95458d4136f2308e65ac66edb32be1264
Typ fulltextMimetyp application/pdf

Av organisationen
Institutionen Textilhögskolan
Design

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 95 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 48 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf