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Deconstruction 3.0: A study of a guerrilla attack from within the postmodern fashion system by the post-Soviet collective of Vetements
Stockholms universitet, Humanistiska fakulteten, Institutionen för mediestudier, Modevetenskap.
2017 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

The aim of this thesis “Deconstruction 3.0” is to show how the third wave of deconstruction in fashion is deconstructing the second [postmodern] French luxury fashion system. The deconstructionists of the post-Soviet collective – Demna and Guram Gvasalia, Gosha Rubchinskiy, and Lotta Volkova – question and deconstruct the established apparatus of the postmodern fashion system and its business model. With their business strategies and with help of demand by post-postmodern consumer culture proposed and predicted by Douglas B. Holt (2002), the post-Soviet collective constructs new business models and thus we are entering a post-postmodern fashion system.

I have used a twofold methodology from the disciplines of business administration and humanities. In the literature review, I have aimed to close gaps between different scholars and made a concluding section of the postmodern fashion system and its business model, a synthesis that lies in parallel with Peter Drucker’s (1957) thoughts on postmodern organisational theory. Through the empirics and analysis with help of Jacques Derrida’s (1972) concept of deconstruction, I propose, in the end, a dialectic model between the established postmodern apparatus and the new and diametrically opposed post-postmodern apparatus operated by the post-Soviet collective.

Ort, förlag, år, upplaga, sidor
2017. , s. 56
Nyckelord [en]
Deconstruction, Fashion system, Fashion business model, Luxury, Brand image, Brand heritage, Griffe, Post-Soviet, Slow fashion, Vetements, Gvasalia, Volkova
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:su:diva-146801OAI: oai:DiVA.org:su-146801DiVA, id: diva2:1140021
Tillgänglig från: 2017-10-05 Skapad: 2017-09-11 Senast uppdaterad: 2017-10-05Bibliografiskt granskad

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