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Employer Branding: An empirical study on the important attributes that make an employer attractive to employees in the health care sector
Linnéuniversitetet, Fakultetsnämnden för ekonomi och design, Ekonomihögskolan, ELNU.
Linnéuniversitetet, Fakultetsnämnden för ekonomi och design, Ekonomihögskolan, ELNU.
Linnéuniversitetet, Fakultetsnämnden för ekonomi och design, Ekonomihögskolan, ELNU.
2012 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Abstract

Sweden and the Western World are facing large retirements in the near future. This will

lead to a shortage of people with expertise in specific areas, where the shortage will

become the largest in the healthcare sector. Employer branding can help an organization

to attract and retain employees if it provides employees with valuable benefits.

However, limited research has been done in how an organization’s brand can attract

employees, and every organization will most likely have its own set of attributes.

The purpose of this study is to examine the attributes that are important to make an

organization’s employer brand attractive to employees.

The method used in the research was a quantitative study where 160 respondents

answered a survey in six different units in a health care organization in Sweden.

The results from the empirical study showed that the attributes; Strategic Vision,

Organizational Culture, Stakeholders’ Images, Internal Branding, Functional Benefits,

Symbolic Benefits, Organizational Successes, Work Environment, Type of Work and

Services’ Attributes all were important to make the organization’s employer brand

attractive to its employees. However, some of the attributes varied in importance among

some of the units in the organization.

This research provides managers with a guideline for what attributes they can start

working with in their own organizations’ employer brands.

sted, utgiver, år, opplag, sider
2012. , s. 80
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-19981OAI: oai:DiVA.org:lnu-19981DiVA, id: diva2:533924
Fag / kurs
Business Administration - Marketing
Utdanningsprogram
Marketing Programme, 180 credits
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-06-14 Laget: 2012-06-14 Sist oppdatert: 2012-06-14bibliografisk kontrollert

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