Digitala Vetenskapliga Arkivet

Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The risks of providing services: Differential risk effects of the service-development strategies of customisation, bundling, and range
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.ORCID-id: 0000-0002-9912-2424
2011 (engelsk)Inngår i: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 22, nr 3, s. 390-408Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose - The purpose of this paper is to examine the risks for manufacturing companies of extending their traditional goods offerings by the addition of different kinds of services. Design/methodology/approach - The study develops a conceptual framework of nine propositions (and corresponding diagrammatic representations) of the relationships between: three kinds of risk (operational, strategic, and financial); and three strategies for the provision of added service (customisation, bundling, and broadening the range of offerings). This conceptual framework is examined empirically by qualitative analysis of data gathered in a three-year longitudinal study of managerial representatives from nine multinational manufacturing firms engaged in the addition of services to their traditional goods offerings. Findings - It was found that eight of the nine propositions are fully supported, and one receives equivocal support. In addition, several contextual factors are identified as moderating influences on the relationships between the three categories of service offering and the three classes of risk. Research limitations/implications - The study provides an original conceptual framework and nine research propositions that represent a useful starting point for the development of a formal theory of the risks of providing services. Practical implications - The conceptual framework provides guidance for managers' assessments of the risks accompanying the infusion of added services to the traditional goods offerings of manufacturing companies. Originality/value - The paper provides a novel conceptualisation of service innovation and attendant risk.

sted, utgiver, år, opplag, sider
2011. Vol. 22, nr 3, s. 390-408
Emneord [en]
Services, Solutions, Risk, Customization, Bundling, Industrial marketing
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-66629DOI: 10.1108/09564231111136881ISI: 000293668500005OAI: oai:DiVA.org:su-66629DiVA, id: diva2:468605
Merknad

authorCount :4

Tilgjengelig fra: 2011-12-21 Laget: 2011-12-20 Sist oppdatert: 2022-02-24bibliografisk kontrollert

Open Access i DiVA

fulltext(148 kB)583 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 148 kBChecksum SHA-512
692349fac017f18e93da9f7b9b8e7aa2d0e9b4aab908ac8e39546c948a487fdb9bd3cc4881b396c15d840e6038e235799d1140bb0c1f3ca795b1ab20ecb5a704
Type fulltextMimetype application/pdf

Andre lenker

Forlagets fulltekst

Søk i DiVA

Av forfatter/redaktør
Nordin, Fredrik
Av organisasjonen
I samme tidsskrift
Journal of Service Management

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 583 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 299 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf