This paper is based on a study of the student learning experience in a particular module of an international Masters programme that included a large element of online learning. It builds on earlier work which highlighted the importance of design and development of social infrastructure for supporting the development of an online learning community by revisiting the data from the perspective of a didactical design framework. The overall aims of this study are to consider how, as teachers, we designed and developed teacher presence and how this was achieved in practice from the design of teaching-studying-learning processes through development to interaction in the online learning community.