Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Nature, nationalism and neoliberalism on food packaging: The case of Sweden
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap. Uppsala universitet, Institutionen för nordiska språk, Uppsala, Sweden.ORCID-id: 0000-0002-5051-7804
2019 (engelsk)Inngår i: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966Artikkel i tidsskrift (Fagfellevurdert) Epub ahead of print
Abstract [en]

Scholars have shown that representations of nature are common on food packaging, often to sell products that are far from natural. They have also shown that brands can add value to products using nationalist messages. However, much less research has gone into how these representations take form in specific national settings. In this article, using multimodal critical discourse analysis, I investigate a sample of Swedish food packaging, and show how the nature represented evokes associations established systematically by governments building up nationalist imagery associated with social democracy, openness, freedom, responsibility, equality and fairness. I argue that at a time when Sweden is moving to the right politically, becoming a model neoliberal society, such representations, used for marketing purposes, help communicate a banal sense that Sweden is very much as it always has been.

sted, utgiver, år, opplag, sider
Elsevier, 2019.
Emneord [en]
Food packaging, Discourses of nature, Banal nationalism, Multimodal critical discourse analysis, Multimodality, Swedish nationalism
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-76006DOI: 10.1016/j.dcm.2019.100329OAI: oai:DiVA.org:oru-76006DiVA, id: diva2:1347713
Tilgjengelig fra: 2019-09-02 Laget: 2019-09-02 Sist oppdatert: 2020-02-17bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekst

Søk i DiVA

Av forfatter/redaktør
Andersson, Helen
Av organisasjonen
I samme tidsskrift
Discourse, Context & Media

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 88 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf