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Applying a motivational stage-based approach in order to study a temporary free public transport intervention
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013). Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013). Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för sociala och psykologiska studier (from 2013). (CTF)ORCID-id: 0000-0002-7475-680X
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013). Hasselt University, Belgium.
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013). Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för sociala och psykologiska studier (from 2013).ORCID-id: 0000-0002-6570-6181
2019 (engelsk)Inngår i: Transport Policy, ISSN 0967-070X, E-ISSN 1879-310X, Vol. 81, s. 173-183Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The present study examines temporary free public transport as an intervention for increasing public transport use, hence promoting sustainable mobility. The aims of the study are twofold: (1) to understand how psychological mechanisms relate to motivational stage-based models of behavioral change, and the role of such a model when implementing temporary free public transport, and (2) to determine the effectiveness of temporary free public transport on car-use behavior, public transport satisfaction and attitudes. A literature review of studies reporting temporary free public transport interventions was first carried out, resulting in 13 studies that yielded non-conclusive results. We then conducted an intervention and follow-up surveys of 190 participants who tested public transport for free for one month in the County of Värmland (Sweden). The results show that psychological mechanisms are crucial determinants of motivational stage-based models, whereby personal norms, attitudes and perceived behavioral control form the stage of change, and that social norms have an indirect effect through personal norms. Although an increased use of public transport was observed, only minor reduction in car use occurred. It was also found that participants moved up their motivational ladders, indicating a stronger motivation to reduce their car use post-intervention, something that may lead to a change in behavior over time. It is concluded that, although weak effects were observed on behavior in the short-term perspective, a temporary free public transport intervention may not be a waste of money, nevertheless, in a long-term perspective.

sted, utgiver, år, opplag, sider
Elsevier, 2019. Vol. 81, s. 173-183
Emneord [en]
Travel behavior change, Stage-based models, Sustainable mobility, Temporary free public transport, Theory of planned behavior, Work commute
HSV kategori
Forskningsprogram
Psykologi
Identifikatorer
URN: urn:nbn:se:kau:diva-73104DOI: 10.1016/j.tranpol.2019.06.012ISI: 000485208200018Scopus ID: 2-s2.0-85067605047OAI: oai:DiVA.org:kau-73104DiVA, id: diva2:1331154
Forskningsfinansiär
Swedish Energy Agency, 43210-1Tilgjengelig fra: 2019-06-26 Laget: 2019-06-26 Sist oppdatert: 2019-10-07bibliografisk kontrollert

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