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#MeToo: A case study of #sistabriefen
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
2018 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. The analysis incorporates The Logic of Connective Action by Bennett and Segerberg (2012), and two complementary Social Identity Perspectives; Social Identity Theory and Self-Categorization Theory (Hogg & Terry, 2001; Hogg & Reid, 2006). The study consisted of 23 interview participants, and a qualitative content analysis over the course of five months. This research assesses how members are motivated to participate in the #sistabriefen group, how they identify themselves within the group, and how the group features affect members’ involvement. The findings of the research indicated that digital social movements have the potential to effectively mobilize social change.

sted, utgiver, år, opplag, sider
2018. , s. 118
Emneord [en]
Hashtag Feminism, Hashtag Activism, Safe Spaces, Digital Social Movements, Connective Action
HSV kategori
Identifikatorer
URN: urn:nbn:se:uu:diva-353873OAI: oai:DiVA.org:uu-353873DiVA, id: diva2:1219619
Fag / kurs
Digital Media
Veileder
Examiner
Tilgjengelig fra: 2018-06-26 Laget: 2018-06-17 Sist oppdatert: 2018-06-26bibliografisk kontrollert

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