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Fighting COVID-19 with Mongolian fiddle stories
Linguistics Department, Macquarie University, Sydney, Australia.ORCID iD: 0000-0003-2448-6175
2020 (English)In: Multilingua - Journal of Cross-cultural and Interlanguage Communication, ISSN 0167-8507, E-ISSN 1613-3684, Vol. 9, no 5, p. 577-586Article in journal (Refereed) Published
Abstract [en]

This article examines the recontextualization of traditional Mongolian verbal art khuuriin ulger ('fiddle story') by Mongolian folk singers in the context of the spread of COVID-19 in Inner Mongolia, China. Drawing on the concept of intertextuality, I analyze the verbal and visual signs in 94 videos of Mongolian fiddle stories. The article argues that the minority Mongols participate in the dominant global and national discourses while at the same time creating a sense of Mongolian-ness by marrying Mongolian verbal art with public health messages related to COVID-19. The article also finds that the multivocal COVID-19 Mongolian fiddle stories are a medium to articulate the very heteroglot sense of the world in which minority Mongols dwell and to construct and reaffirm their multi-layered identities. The study contributes to our understanding of how traditional genres and symbols evolve in response to the pandemic.

Place, publisher, year, edition, pages
2020. Vol. 9, no 5, p. 577-586
Keywords [en]
cross-linguistic Chinese-Mongolian intertextuality, Mongolian verbal art, Mongols in China, multilingual public health communication
National Category
Performing Arts General Language Studies and Linguistics Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-458271DOI: 10.1515/multi-2020-0087ISI: 000565921200007OAI: oai:DiVA.org:uu-458271DiVA, id: diva2:1609466
Available from: 2021-11-08 Created: 2021-11-08 Last updated: 2021-11-10Bibliographically approved

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Bai, Gegentuul
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf