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Skrapa och Vinn!: En analys av den visuella kommunikationen på svenska skraplotter
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [sv]

Denna studie handlar om den visuella kommunikationen bakom skraplotter på den svenska spelmarknaden och hur man kommu- nicerar om spelproblem. I undersökningen har bland annat färg, form och typografi analyserats genom en semiotisk bildanalys för att hitta en djupare mening med kommunikationen. En enkätunder- sökning har även utförts för att förstå hur konsumenterna uppfattar skraplotternas information om spelproblem.

Place, publisher, year, edition, pages
2019. , p. 48
Keywords [sv]
Skraplotter, visuell kommunikation, spelproblem, förpackningsdesign
National Category
Design
Identifiers
URN: urn:nbn:se:miun:diva-36576OAI: oai:DiVA.org:miun-36576DiVA, id: diva2:1333289
Educational program
Grafisk design och kommunikation TGDOG 180 GR
Supervisors
Examiners
Available from: 2019-07-01 Created: 2019-07-01 Last updated: 2019-07-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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