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Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram
Linnaeus University, Faculty of Technology, Department of computer science and media technology (CM).
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. In this regard, the presence and content of users’ comments becomes an important socio-psychological factor in the motivation to buy or use a product or service. The goal of this degree project is to investigate natural language processing techniques applied to users’ comments on Instagram in order to determine a new algorithm that will include content analysis to the list of feed ranking factors. As it is now, the user has to read through posts on Instagram to get an idea of the quality of a product or service. Therefore, a way to classify and rank products and services is needed. We propose a new algorithm called "Wed 2.0" that can assist consumers in their search of wedding services and products on Instagram. Data mining techniques and sentiment analysis are used to define the mood of the comments and structure user opinions as well as to rank accounts based on this knowledge.

Place, publisher, year, edition, pages
2019. , p. 44
Keywords [en]
sentiment analysis, natural language processing, ranking, Instagram, VADER
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-85220OAI: oai:DiVA.org:lnu-85220DiVA, id: diva2:1323771
Subject / course
Computer Science
Educational program
Software Development and Operations, 180 credits
Presentation
2019-06-04, på distans, 09:20 (English)
Supervisors
Examiners
Available from: 2019-06-13 Created: 2019-06-12 Last updated: 2019-06-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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